Senior UX Designer
Dedicated to crafting impactful digital experiences through strategic collaboration, innovative design, and a deep understanding of user needs.
Hi there, I'm Dan
As a Senior UX Designer, I lead teams to create impactful user-centric experiences. My strengths include research, strategy, facilitation, rapid prototyping, and advocating for data-driven, collaborative decision making.
Senior User Experience Designer
I lead the design of our financial planning experience by collaborating with stakeholders and agile teams and leveraging user feedback to create impactful user-centric solutions.
User Experience Designer
Worked to improve key insurance journeys and build an integrated financial planning experience for Canadian advisors and Clients. Awarded an iStar and CEO Award of Excellence.
I'm a self-identifying ENTJ
I love public speaking, I'm obsessed with the details, and consider accessibility, strategy, and data when creating design solutions.
And here's something personal...
You can tell that I’m approaching my thirties because my hobbies now include pickleball, watching old movies (like… that Buster Keaton guy was actually really funny and a cutie to boot), and doing work around my house.
UX Toolkit
Design Tools
I design primarily on Figma and use it collaborate with stakeholders and developers every single day. I test my work on UserZoom, running both moderated and unmoderated studies. I'm fluent in Creative Cloud and have been known to build some crazy Confluence pages.
UX Resources
Some of my go-to resources include Dribbble for wild inspiration, blogs like UX Collective, Design Course on YouTube, and of course Nielson-Norman Group for some more academic material.
UX Projects
These are some of my favourite projects. For each one, I outline the process and end results.
IN PROGRESS
Creating a financial planning experience
Led the design of a north star vision for an integrated financial planning experience embedded across Sun Life's website.
Project Overview
Leading design in the Onboarding Accelerator
Re-imagined the life insurance onboarding journey using the design thinking process over an eight-week period.
Project Overview
Optional critical illness insurance journey
How might we improve the way users learn about and purchase critical illness insurance through their benefits provider?
Project Overview
Starting a family landing page
How might we design a MVP experience that re-imagines our life insurance journey for new parents?
UI Example
Optional life insurance CUI experiment
Experimentation with a conversational interface, helping clients purchase life insurance with our virtual agent, Ella.
UI Example
Ella Asks Questions
Jump-starting client engagement by using Ella to ask questions, improving our ability to deliver personalized insights.
