Hi there, I'm Dan
I'm a user experience designer with strengths in strategy, research, facilitation, agile methodologies, and behavioural economics. I'm also in a few bands and love watching movies.
User Experience Designer
Working with Sun Life Financial to improve key insurance journeys and build an integrated cross-site financial planning experience.
I'm a self-identifying ENTJ
I love public speaking, I'm obsessed with the details, and consider accessibility, strategy, and data when crafting design solutions.
Proving assumptions wrong is half the battle... and possibly half the fun
I'm focused on creating and testing multiple solutions and iterative validation in design.
I design on Figma (...sorry Sketch) and use it every single day. I collaborate using FigJam and test my work with proxy users on UserTesting or UserZoom. I'm also fluent in the Creative Cloud and have been known to build some crazy Confluence pages.
Some of my go-to resources include Dribbble for wild inspiration, blogs like UX Collective, Design Course on YouTube, and of course Nielson-Norman Group for some cold hard facts (among many others).
These are some of my favourite projects. For each one, I outline the process and end results.
Creating a financial planning experience
Led the design of a north star vision for an integrated financial planning experience embedded across Sun Life's website.
Leading design in the Onboarding Accelerator
Re-imagined the life insurance onboarding journey using the design thinking process over an eight-week period.
Optional critical illness insurance journey
How might we improve the way users learn about and purchase critical illness insurance through their benefits provider?
Starting a family landing page
How might we design a MVP experience that re-imagines our life insurance journey for new parents?
Optional life insurance CUI experiment
Experimentation with a conversational interface, helping clients purchase life insurance with our virtual agent, Ella.